a transdisciplinary team of innovation designers
WE ARE
We are a transdisciplinary team of designers, social scientists, engineers, technologists and behavior researchers. Our diversity gives us the competitive advantage to explore challenges from unique perspectives. Our stronghold in behavior design allows us to build powerful insights that help our clients anticipate, adapt and design in an uncertain future.
FADY MICHEL
FOUNDER & MANAGING DIRECTOR
Fady is a huge advocate of human-centered design, with vast interest in business design, system design and innovation management. A space mission designer by training, Fady is the recipient of NASA JSC Exceptional Software Award, and NASA Space Act Award for Innovative and Creative Development. He champions working at the intersection of design, technology and human behavior to conceive human-centered solutions that hold disruptive potential.
KARIM MORCOS
PARTNER & CHIEF ACCELERATION OFFICER
Karim is a serial entrepreneur with an accumulated experience in technology, arts, education and service industries. Before co-founding ERGO, Karim founded Imperial Creation, a digital solution consulting firm that serves leading corporate brands in Egypt. He later founded PABLO, a digital photography app, with a patented algorithm for light painting videos. Karim is passionate about studying digital trends, and designing human-centered solutions that enhance the human experience.
TEAM MINDSETS
Innovation is a mirror for an intentional design process, and more intrinsically, for a human-centered mindset. Our team interweave design thinking and systems thinking mindsets into the fabric of our culture to capture complexity, build deep empathy and craft new meanings and connections that drive the innovation process.
Focus on Human Values
Bias Towards Action
Embrace Ambiguity
Systems Thinking
Nurture Curiosity
Craft New Connections
Embrace Experimentation
Collaborate Across Boundaries