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Design, Entrepreneurship, Innovation Design, Sustainable Design, Uncategorized

Last week, ERGO had the incredible privilege of partnering with GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit), Lab of Tomorrow and Youthinkgreen Egypt to embark on an exhilarating innovation sprint focused on sustainable food packaging in Egypt. 🚀💚 The energy and creativity that flowed throughout the workshop were truly exhilarating, and we’re thrilled to share the remarkable insights and breakthroughs we achieved together! 💡🌱 In a world grappling with the challenges of plastic pollution and environmental degradation, it’s imperative for companies to take the lead in finding sustainable solutions that reduceSEE DETAILS <span class="more-lin...

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Innovation Design, Sustainable Design

On April 22nd, people around the world celebrate Earth Day. It’s a time to reflect on our impact on the planet and take action to create a more sustainable future. Climate change, pollution, deforestation, and loss of biodiversity are just some of the challenges facing our planet. These issues not only harm the environment but also threaten human health, economic stability, and social well-being. It is our responsibility to take action and find innovative solutions to these complex problems. At ERGO, we believe innovation is imperative for solving complex environmentalSEE DETAILS

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COVID-19 Insights, Empathy

While all focus is directed towards flattening the COVID-19 curve, a global unemployment pandemic is taking shape in the shadow of the deadly virus. The unemployment curve has been exponentially growing much faster than the viral spread. And if business leaders turn a blind eye, we could be facing a Global Economic Depression. For the past two months, humanity has been facing its toughest enemy in a hundred years; a deadly virus that confined half of the world population to their homes, and put most human activities on hold. AsSEE DETAILS

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Innovation Design

The financial crunch in the past decade has caused many disruptions in consumer markets. Globally, products are transforming into commodities, experiences are prioritized over products, and people are turning to shared economy to exploit less utilized assets, and create new sources of revenue. Through building a culture of innovation, companies like UBER and AIRBNB were able to take great advantage of those disruptions to rise in a formidable economic climate. Companies now understand the potential of investing in innovation, but many executives fear its price tag. Research by McKinsey &SEE DETAILS

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Business Design, Design Thinking, Innovation Design

To many, design is often seen as a cost, a visual accessory that adds beauty to a product after it is engineered, a graphical output, or something that creative bohemians in marketing do between their breaks. But, in today’s business world, design has moved from the drafting table to the boardroom. Design has become a mindset; a framework for innovation, driven by the desire to deeply understand user needs, map their behavior, and crack the motivations and deep emotions driving their actions or inactions. DESIGN-DRIVEN COMPANIES Design-led companies such as Apple, Coca-Cola,SEE DETAILS

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