Business Design, Design Thinking, Innovation Design
ADVANCING HUMAN EXPERIENCE THROUGH DESIGN AND INNOVATION
ERGO is a human-centered strategy and innovation consulting firm. Founded in 2016 in Cairo, Egypt, ERGO has committed to restoring customer centricity, and advancing human experience through design and innovation.
OUR TEAM
We are a multidisciplinary team of designers, engineers, social scientists and behavior researchers. We work at the intersection of technology, design and human behavior to identify untapped opportunities, define innovation strategies, and design new user-centered experiences, services and products to help our clients create positive deviance and achieve sustainable growth. By studying powerful trends that hold disruptive potential inside and outside our clients’ domains, we conceive insight-driven innovations to help clients draw a clear opportunity roadmap for the future.
OUR DESIGN PHILOSOPHY
ERGO integrates user experience with behavior research and design psychology to understand how the environment and other contextual factors shape and drive user behavior. We help clients develop an anthropological and scientific understanding of target users’ behavior to better guide the experience, service or product design process. By restoring focus to user-centricity, and gathering key insights, we are able to conceptualize and realize breakthrough solutions that minimize risk, and raise the odds of success.
OUR VALUE PROPOSITION
ERGO puts a lot of emphasis on understanding context and researching users to deeply understand their needs and environment through which they interact and make daily decisions. Our mission is to integrate human-centered design principles in business, social and human interactions. We believe that customer-centricity is the new IP. We are thereby committed to creating measurable value to our clients through unearthing deep user insights, delivering insight-driven innovations, designing human-centered strategies for sustainable growth.
USER INSIGHTS
Valuable insights are the product of well designed user research. Building on a triangulation of Ethnographic Observation, Stakeholder Engagement and In-Context Immersion, we test our intuition and gain deep empathy and profound understanding of people, their latent needs, their barriers and the gears behind their behaviors and interactions. By applying design research synthesis tools, we are able to spot new themes and patterns in research data clusters, identify new relationships between field findings, formulate new meanings and define new hidden insights. Those insights then become the new anchors for the solution design process.
INSIGHT-DRIVEN INNOVATION
Building on field insights, we design customer-centered products, services and experiences that deliver unique values to end users. We cross the thinking-doing gap early on in the process by prototyping critical functions of high potential solutions and placing them into the hands of the user for quick feedback and fast iterations. Building on field testing and iterative design, we define innovative solutions to help our clients create positive deviance in their industry.
HUMAN-CENTERED STRATEGY
Designing is more than creating products, services and customer experiences; it must also be applied to systems, procedures, protocols, and company culture. Without a well-designed innovation strategy, different parts of an organization can easily wind up pursuing conflicting priorities. To this end, we work closely with our clients to craft and design innovation blueprints to help them create, deliver and capture value through human-centered strategies that align the innovation efforts with the client’s business goals.
If you want to learn more about our design thinking practice, read ERGO Design Modus.
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Author
I’m a huge advocate of human-centered design, with vast interest in business design, system design and innovation management. I co-founded ERGO with the vision to restore human centricity, and advance human experience through design.
