Design thinking is an innovation mindset; an advocate for human centricity. In a world where most challenges are inherently human, design thinking becomes a survival skill. There are several design thinking frameworks developed by design schools and used by design firms. Although they might look different at first sight, they all follow a similar philosophy of user-centered discovery.  Embracing Ambiguity One goal all design thinking frameworks share in common is to help designers embrace ambiguity, and explore unfamiliar territories. Through a guided process, the learnings and insights from each phaseSEE DETAILS <...

This year, ERGO partnered with Cairo University and Youthinkgreen-Egypt, in collaboration with the Egyptian Ministry of Trade and Industry, to promote entrepreneurship in Egypt, and identify untapped opportunities in industrial waste management. Over four months, ERGO worked with 100 entrepreneurs to develop innovative solutions that take advantage of neglected waste in Egypt’s industrial capital ‘10th of Ramadan’. This post is to highlight the great work of both the participants and Youthinkgreen team, who worked relentlessly to make this an unforgettable experience, and bring about true innovations in waste management. PROGRAMSEE DETAILS <span class="more...

ERGO is a human-centered strategy and innovation consulting firm. Founded in 2016 in Cairo, Egypt, ERGO has committed to restoring customer centricity, and advancing human experience through design and innovation. OUR TEAM We are a multidisciplinary team of designers, engineers, social scientists and behavior researchers. We work at the intersection of technology, design and human behavior to identify untapped opportunities, define innovation strategies, and design new user-centered experiences, services and products to help our clients create positive deviance and achieve sustainable growth. By studying powerful trends that hold disruptive potential insideSEE DETAILS ...