advancing human experience through design and innovation
ERGO
We are a human-centered strategy and innovation design consultancy,
committed to advancing the human experience through design and innovation.
WE HELP CLIENTS
Define Innovation
Strategies
Design New
Ventures
Develop Rich
Insights
Deliver Innovative
Products
Design User
Centered Services
Build Innovation
Capacity
VISION
Restoring customer centricity, and advancing the human experience through design and innovation.
MISSION
Integrate human-centered design principles in business, social and human interactions. We believe that customer-centricity is the new IP, and we are committed to create measurable value to our clients through design and user-centered innovation.
DESIGN PHILOSOPHY
Design Must be Rooted in People, Culture and Human Values.
Innovation must align with people's unspoken needs and hidden desires. Our team integrates empathy research with behavior design to understand how cultural, psychological and other contextual factors shape and drive user behavior. By restoring focus to user-centricity, and gathering key user insights, we help our clients conceptualize and deliver breakthrough innovations.
Everything we do is inspired by the people we are designing for.
DESIGN MUST BE ROOTED IN PEOPLE, CULTURE AND HUMAN VALUES
“Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.” - Dieter Rams
OUR APPROACH
We tailor our services to meet the unique needs of every client. Our design framework integrates systems thinking and design thinking strategies to help our clients bring disruptive innovations to life through products, services and experiences that resonate with people, culture and human values.
DESIGN MODUS
Deep understanding of the user is the conduit to great design.
"Design is an innovation mindset; an advocate for human centricity.
In a world where most challenges are inherently human, design thinking becomes a survival skill."
Fady Michel
BUSINESS DESIGN
DESIGN: FROM THE DRAFTING TABLE TO THE BOARDROOM
Learn how a design mindset can help you grow your business.
Learn how a design mindset can help you grow your business.
ERGO DESIGN MODUS
DESIGNING HUMAN-CENTERED INNOVATIONS
Learn more on how we deliver innovations through our agile and iterative design process.
Learn more on how we deliver innovations through our agile and iterative design process.
MINDSETS
Innovation is a mirror for an intentional design process, and more intrinsically, for a human-centered mindset. Our team interweave design thinking and systems thinking mindsets into the fabric of our culture to capture complexity, build deep empathy and craft new meanings and connections that drive the innovation process.
Innovation is a mirror for an intentional design process, and more intrinsically, for a human-centered mindset. Our team interweave design thinking and systems thinking mindsets into the fabric of our culture to capture complexity, build deep empathy and craft new meanings and connections that drive the innovation process.
Focus on Human Values
By studying people’s behavior and experiences through an emotional and social lens, we are able to take the user perspective, and define hidden needs that drive the innovation process.
Systems Thinking
We embrace ambiguity and untangle complexity through a hybrid thinking approach of systems thinking and human-centered design.
Embrace Ambiguity
Fear of ambiguity is one of the strongest barriers to innovation. At ERGO we thrive to explore unfamiliar territory to identify new opportunities, make new meanings and make new connections.
Craft New Connections
We nurture the interplay between analysis, to untangle complexity, and synthesis to craft new meanings and unique connections.
Bias Towards Action
With a prototype mentality, we cross the thinking-doing gap early on in the problem solving process. By formulating and testing hypotheses through-out the journey, we craft clarity every step of the way.
Collaborate Across Boundaries
We are hard believers that innovation stems from the cross-pollination between diverse domains. At ERGO, we engage nontraditional stakeholders to gather new insights and co-create new values.